Define Athlete KPIs
Define Athlete KPIs
Struggling to align your athlete team with your brand goals? This lesson guides you in defining clear KPIs for your dream athlete roster, helping you focus on what truly matters for your brand's success. By setting precise objectives and exploring creative strategies, you'll lay the foundation for a powerful athlete marketing program that elevates your outdoor brand.
Transcript
task. Write the KPIs for your dream athlete roster.
We're going to close this first module with a task to help you focus in on your
ultimate goal for the brand.
Regardless of what your athlete team looks like, or even if you don't have one
yet,
this exercise should help you clearly set out your best-case scenario.
Forget any existing programs, existing athletes, existing plans.
We're going to work on the base of the athlete marketing program.
This is where we paint the picture for the puzzle that we're going to assemble
throughout the rest of this course.
Lesson notes
Additional resources and content for this lesson
Lesson notes
Additional resources and content for this lesson