Athlete Marketing Strategy
Athlete Marketing Strategy
Struggling to get the most out of your athlete marketing program? This lesson helps you rethink and optimize your strategy, ensuring your athlete roster aligns with your brand's goals. By approaching athlete marketing with intention, you'll learn to maximize both your athletes' impact and your brand's growth in the outdoor industry.
Transcript
Optimizing your brand's athlete marketing program.
Hi there, I'm Aaron and I'm here to help you build up
and optimize your athlete marketing program.
I spent time on both the brand side and the athlete side,
as well as consulted for brands who wanna get the most
out of their athlete rosters.
In my 12 years at Red Bull, I saw so many best practices,
not just from inside the brand,
but from the other brands that my athletes represented.
I also had a unique perspective on where brands
Lesson notes
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Lesson notes
Additional resources and content for this lesson
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