Optimizing Athlete Marketing For Brands

Roster Efficiency
Video Resource - Brand M1 L3
Optimizing Athlete Marketing For Brands
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Athlete Activation Strategies

Athlete Activation Strategies

Unlock the power of athlete activation to amplify your brand's impact. This lesson teaches you how to identify and leverage key moments when athletes can best represent your brand, whether through a race win or a creative project. By aligning athlete value with brand goals, you'll create memorable brand moments that resonate with your audience and elevate your outdoor brand's presence.

Transcript
70 segments
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Lesson 3, the athlete's value. I like to think of athlete activation as a way

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to emphasize the

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relationships and projects that are most congruent to the brand. It's like

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putting an exclamation

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point on the things that resonate the most with both you and your end consumer.

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