Athlete Activation Strategies
Athlete Activation Strategies
Unlock the power of athlete activation to amplify your brand's impact. This lesson teaches you how to identify and leverage key moments when athletes can best represent your brand, whether through a race win or a creative project. By aligning athlete value with brand goals, you'll create memorable brand moments that resonate with your audience and elevate your outdoor brand's presence.
Transcript
Lesson 3, the athlete's value. I like to think of athlete activation as a way
to emphasize the
relationships and projects that are most congruent to the brand. It's like
putting an exclamation
point on the things that resonate the most with both you and your end consumer.
We've talked about
the athlete's value proposition, what they bring to the brand, and to the
audience, and hopefully
that helps give you a better idea of who brings the most value to the brand
through their day-to-day
Lesson notes
Additional resources and content for this lesson
Lesson notes
Additional resources and content for this lesson