Optimizing Athlete Marketing For Brands

Roster Efficiency
Video Resource - Brand M1 L1
Optimizing Athlete Marketing For Brands
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Identify Athlete Roles

Identify Athlete Roles

Unlock the full potential of your athlete roster by identifying distinct roles beyond just podium finishes. This lesson helps you recognize and leverage the unique strengths of each athlete to enhance brand awareness, engagement, and conversion. By aligning athlete talents with your brand's goals, you'll build a more dynamic and effective outdoor brand presence.

Transcript
92 segments
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Lesson 1. Build your structure. In the introduction to this module, I asked you

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questions about

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how you might build an athlete program if you had to start from scratch. I don

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't necessarily

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mean that you should ditch your entire team and start over, but I do think it's

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