Identify Athlete Roles
Identify Athlete Roles
Unlock the full potential of your athlete roster by identifying distinct roles beyond just podium finishes. This lesson helps you recognize and leverage the unique strengths of each athlete to enhance brand awareness, engagement, and conversion. By aligning athlete talents with your brand's goals, you'll build a more dynamic and effective outdoor brand presence.
Transcript
Lesson 1. Build your structure. In the introduction to this module, I asked you
questions about
how you might build an athlete program if you had to start from scratch. I don
't necessarily
mean that you should ditch your entire team and start over, but I do think it's
time to ask
yourself what you actually need them to do for the brand. We are well past the
time where athletes
showing up on podiums is the only way for them to bring value. That only really
worked when magazines
Lesson notes
Additional resources and content for this lesson
Lesson notes
Additional resources and content for this lesson