Optimizing Athlete Marketing For Brands

Roster Efficiency
Video Resource - Brand M1 L2
Optimizing Athlete Marketing For Brands
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Set Athlete KPIs

Set Athlete KPIs

Struggling to align athlete efforts with your brand goals? This lesson teaches you how to set clear, tailored KPIs for your athletes, ensuring they know exactly how to contribute to your brand's success. By defining these performance indicators, you'll enhance your athlete marketing program and optimize your roster's impact on brand building.

Transcript
73 segments
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Lesson 2. The athletes role. Now that you have a better idea of what your

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current athlete roster

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brings to the table, the question we should ask is, do your athletes know what

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their job is?

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In the brand world, we all have KPIs or key performance indicators to assess

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