Optimizing Athlete Marketing For Brands

Roster Efficiency
Video Resource - Brand M1 L2
Optimizing Athlete Marketing For Brands
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Set Athlete KPIs

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Set Athlete KPIs

Struggling to align athlete efforts with your brand goals? This lesson teaches you how to set clear, tailored KPIs for your athletes, ensuring they know exactly how to contribute to your brand's success. By defining these performance indicators, you'll enhance your athlete marketing program and optimize your roster's impact on brand building.

Transcript

Lesson 2. The athletes role. Now that you have a better idea of what your

current athlete roster

brings to the table, the question we should ask is, do your athletes know what

their job is?

In the brand world, we all have KPIs or key performance indicators to assess

our effectiveness

throughout the year, and we're evaluated on that at least once a year during

our review.

The best part is that we have both quantitative and qualitative goals, so we

can at least try to

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