Navigate Internal Brand Conversations
Navigate Internal Brand Conversations
Struggling to get your pitch heard beyond your initial contact? This lesson will teach you how to craft proposals that resonate and travel well within a brand's internal hierarchy. By understanding the flow of internal brand conversations, you'll ensure your ideas align with broader company goals, increasing your chances of securing successful partnerships in the outdoor industry.
Transcript
Inside out, the internal brand conversation.
Something you might have heard from me earlier in this course is that the brand
discussion
is like a giant game of telephone.
You might actually have a solid contact at the brand that you work with, but
even if
you have great chats with them, they have to turn around and run it up the
ladder to
their bosses, and maybe their bosses bosses, and maybe even beyond that.
There's usually more than one stakeholder involved in this process, so we need
Lesson notes
Additional resources and content for this lesson
Lesson notes
Additional resources and content for this lesson