Align Brand Targets Effectively
Align Brand Targets Effectively
Struggling to stand out in the crowded outdoor market? This lesson helps you refine your value proposition to align perfectly with brand targets, making you an irresistible partner for sponsorships. By honing in on what truly sets you apart, you'll attract the right brands and strengthen your position in the outdoor industry.
Transcript
Lesson one, align your brand targets with your value proposition.
At the end of module one, we went through the athlete value proposition works
heet,
and while we started with your value proposition statement,
the real value of that worksheet in my mind is how you thought about making
that statement
even more true through your actions during the season.
A big part of this process of understanding sponsorship is also understanding
that we could
likely do more on our side to attract partnership, and the more you double down
Lesson notes
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Lesson notes
Additional resources and content for this lesson