Lesson two, build your vision, then bring it to life.

Now that we have your value proposition dialed in and you understand why it's

so valuable to this equation,

let's build out your vision for what the upcoming two-year cycle is going to

look like.

I like to think of these cycles in two parts, preparation and execution.

Depending on your timing and position, you might need to put a little bit more

effort into building

your platform into something that's ready for a sponsorship discussion.

You can know all the right things to say, but ultimately if your current option