Unlock Sponsorship Success
Unlock Sponsorship Success
Struggling to secure sponsorships? This lesson demystifies the sponsorship process, helping you understand it as a business-to-business partnership rather than a direct-to-consumer transaction. By mastering the language and dynamics of brand negotiations, you'll be equipped to build stronger, more effective sponsorship programs that align with brand goals and elevate your outdoor career.
Transcript
Let's dive into module one, understanding sponsorships.
So before we can really build out your sponsorship program, we really have to
have a better sense of what does it mean to the brand?
What are you actually offering up?
And what are the languages in which they speak?
You know, one of the things that I mentioned earlier is that it's not ever a
one-way conversation where you just pitch something and they say, yep, good,
sounds good.
There's always a lot more that happens kind of behind the scenes when a brand
is
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Lesson notes
Additional resources and content for this lesson