Uncover Brand Needs
Uncover Brand Needs
Stop pitching and start listening! This lesson helps you uncover the true needs of potential brand partners by asking the right questions and capturing key talking points. By aligning your proposals with their goals, you'll strengthen partnerships and effectively connect your outdoor audience with the brand's mission.
Transcript
Lesson 2. Understanding their needs. The number one mistake that people make
when they finally
do get on the phone with a potential partner is that they start pitching them
ideas or talking
about their program. Here's the truth. If you get a meeting with a brand, you
're already
somewhat past the point of needing to pitch them that you're legit. What you
need to do now is ask
them questions about their goals, their needs for the upcoming year, and any
other information that
Lesson notes
Additional resources and content for this lesson
Lesson notes
Additional resources and content for this lesson