Optimizing Athlete Marketing For Brands

Struggling to juggle athlete programs and brand goals? This lesson equips you with a structured approach to planning athlete programs, ensuring you can brainstorm and execute ideas without burning out. By organizing your initiatives into "want" and "need" buckets, you'll streamline your efforts, align resources effectively, and create impactful collaborations that elevate your outdoor brand.

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Less than three, business planning and the future.

Optimizing your athlete program is great in theory,

and having a closer and more collaborative relationship

with your athletes is definitely a step

in the right direction.

But then what?

The calendars can be great for individual athlete plans,

but it all still ends up on your plate

in one way, shape, or form.

This is where some sort of business planning cycle

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