Optimizing Athlete Marketing For Brands

Partnership Mastery
Video Resource - Brand M3 L2
Optimizing Athlete Marketing For Brands
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Athlete Partnership Essentials

Athlete Partnership Essentials

Unlock the secret to successful athlete partnerships by learning how to truly invest in their journey. This lesson will teach you to differentiate between athlete projects and activations, enabling you to support and amplify their goals effectively. Elevate your brand's impact by becoming a genuine partner in your athlete's success story.

Transcript

Lesson 2.

Projects and activations.

The calendar.

The best way to collaborate with an athlete is to invest in their program and

become a

true partner to their success.

Sometimes brands get it wrong and view athletes as a way to repeat their

message, talking points,

and show off products to a wider audience.

While this definitely can happen as a result of your partnership, if this is

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